UBS's new brand campaign is "We Will Not Rest." It's about an obsession with doing things perfectly and getting every last detail right.
Rather than simply talk about the brand's philosophy, we found someone who embodies it. And he created a cinema spot and outdoor board for us.
Meet Stephen Wiltshire, an artist who can draw entire cityscapes from memory.
Artist: Stephen Wiltshire
Client: UBS
Director: Noah David Smith
Editor: Megan Brennan
Agency: Publicis, New York
Worldwide Creative Director: Paul Steentjes
Chief Creative Officer: Rob Feakins
Executive Creative Director: Jay Williams
Associate Creative Director/Art Director: Hajime Ando
Associate Creative Director/Copywriter: Jason Savage
Director of Broadcast Production: Nadia Blake
Producer: Tim Bierbaum
We were looking for an idea that spoke to ubs's brand philosophy of doing things perfectly and getting every last detail right. Rather than simply talk about the line "we will not rest," we found someone who embodied it.
The artist stephen wiltshire is an autistic artist who can draw entire cityscapes from memory. His drawings are astonishingly detailed, down to the accurate number of windows on a particular building. He created a panoramic drawing of new york city for us and we filmed the journey... From the helicopter ride above the city to the amazing drawing process which took several days.
The resulting drawing became a billboard at an airport international arrivals hall.
