We were looking for an idea that spoke to ubs's brand philosophy of doing things perfectly and getting every last detail right. Rather than simply talk about the line "we will not rest," we found someone who embodied it.
The artist stephen wiltshire is an autistic artist who can draw entire cityscapes from memory. His drawings are astonishingly detailed, down to the accurate number of windows on a particular building. He created a panoramic drawing of new york city for us and we filmed the journey... From the helicopter ride above the city to the amazing drawing process which took several days.
The resulting drawing became a billboard at an airport international arrivals hall.